Modelling can be a wonderful career that allows you to travel and meet lots of interesting people. As the only Scottish member of the Association of Model Agents, we take our responsibilities as agents very seriously and as such, we believe in developing the skills required to be a model with each of our talents throughout their career. There are many qualities that we look for and we hope you find the information below useful.
Modelling requires dedication, patience and determination because, with very rare exceptions, it doesn’t happen overnight. Just as important, models need to have the right personality for this type of work. A model must be hard-working, resourceful, reliable, patient, mannerly, good-natured and must also have a great deal of common sense and a good sense of humour!
Present yourself as the perfect candidate: show confidence, have a good attitude and a friendly personality. Show your personal style, but keep it clean and simple and always make a good first impression.
Models often have very tiring schedules and they need to take good care of themselves in order to keep up. You will need to maintain a healthy lifestyle. Keep to a healthy diet, work-out regularly, get sufficient sleep and avoid smoking and alcohol. Drink lots of water and avoid too many late nights. A tired model is not a working model – it shows.
Look after your skin and your hair. Use quality skin and hair care products, keep make-up to a minimum and make sure you take it off before you go to bed. But, never get your hair cut or dyed without first consulting your booker.
Models should also invest time and effort in the development of their portfolio and experience in front of the camera. It’s essential that models continue to evolve and work with as many good photographers as possible. If you’re not testing, you’re not learning. Practice, practice, practice!
Make sure you are available for as many castings and go-sees as possible. These are effectively job interviews, and should be regarded as such. Be ready. The majority of castings / shoots take place during the day Monday – Friday. Most of our work is across the central belt of Scotland but can sometimes be “on location” further north or south to use our stunning Scottish scenery as a backdrop. Learning to drive can be hugely advantageous as there can be early starts and late finishes which public transport may not support.
There are a variety of different kinds of modelling. Nowadays, brands connect and engage their customers across a wide variety of media platforms so a model can find him/herself working across a number of different media. Below are the main areas of modelling in which we work and provide models. As a model, you may find that you are suited to more than 1 category of modelling.
These tend to be the models you see who grace the international catwalks at all the main Fashion Weeks and shoot editorials for the leading fashion houses and designers. They are the ones most likely to be found in the pages of magazines like Vogue, Harpers, Love, i-D, GQ or Dazed.
This is modelling for magazine shoots and front covers such as Vogue, Harpers, GQ, i-D , even local fashion and lifestyle magazines.
Editorials provide all important exposure for models even though the fees earned are relatively low. This is normal and it can take a few years to gain the experience needed to get the bigger paying jobs. Editorials provide ‘tears’ which will be used to build an all-important portfolio.
This is advertising in magazines, billboards, bus sides and the like. Advertisers choose their models to suit their particular target customers so there are many criteria for selection across age, ethnicity, size and so on.
Models are chosen to represent the target audience of the different companies in order that their customers can buy goods directly from an image on a web page. Businesses such as ASOS, Boohoo and Net-a-porter are huge e-commerce companies. In addition, virtually every high street retailer, M&S, Tesco and Top Shop will also have a website where their customers can order goods! With the increasing number of websites that require models to promote their goods online, many models can find themselves working almost daily and growing their experience. This is an area where models have to work very quickly and “pop out poses” as they can be shooting many garments daily.
It will be no surprise to any young person that the range and extensive use of social media has dramatically changed the landscape of traditional media advertising. Few advertising campaigns, fashion shows or editorial come without added social media coverage – from Instagram to Facebook, Twitter and Periscope. Some purely social media campaigns are created and these tend to be designed to go ‘viral’. The fees in this sector are yet to be significant, other than for those models with substantial followings where considerable money can be earned. It has become critical for successful models to build their own followers to increasingly attract advertisers.
It is usually necessary to have some acting ability as well as confidence, but this can be a natural ability or learned. There are many different types of TV commercials, ranging from the highly stylised photographic, to the performance led reality style. There are many different categories of parts available usually ranging from background extra / walk-on / featured artist through to main part. The fees are usually based on a day rate for your actual role whilst filming, and then usage, based on the longevity of a commercial’s appearance, its frequency of use and its local, regional or international use.
This type of modelling is on the increase and a relatively new phenomenon. It is predominantly for women and if you’re confident, toned and you are between the sizes of 14-18 UK then this could be for you. More and more advertisers are using curve models to promote their products in a bid to appeal to a broader demographic. As a curve model you will still need to have great skin, teeth and hair and have that something special about you. The height requirements remain at a minimum of 172cm (5”8).
Many parents dream of their children becoming catalogue stars. Child modelling can be quite competitive, and parents should be prepared both emotionally and financially, as well as preparing their children for the possibility of rejection when trying to find work.
At an audition (known as a casting), a client may ask to see 50 children where only one will be chosen for the shoot. The majority of castings / shoots take place during the day Monday – Friday. Most of the work is across the central belt of Scotland but can sometimes be “on location” further north or south to use our gorgeous Scottish scenery as a backdrop. Once at work, all child models then need reliable and calm chaperones – and the models must be well behaved and take directions well. As the chaperone taking a child to a castings / shoots, it is preferable to have your own transport, be a good timekeeper, as well as being reliable and organised.
Most important, a child should never be forced or coerced into being a model. It is something children should naturally feel that they are thoroughly enjoying!