S H E is an award winning fashion blog created by model Simone McDowall in 2014. Initially a virtual diary used to express Simone’s favourite fashion and inspirations S H E has evolved into a personal blog focusing on her love of simplistic, chic street style, beauty, lifestyle and travel.

Currently studying for a BA(hons) in International Fashion Marketing back home in Glasgow, Simone combines her studies, experience on-set and her strong sense of style allowing her to expand the popular and much loved blog. In additional to capturing her life in Scotland, S H E takes her followers on world adventures sharing the best places to see, visit and eat.

The past 3 years have been a whirlwind with collaborations for international brands AllSaints, Sabo Skirt, Triangl Swimwear and Chopard. S H E continues to develop and evolve whilst remaining true to her own sense of style and beauty.

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